Six years in growth taught me the same lesson over and over. The winners understand people.

I've spent six years in growth and product watching things succeed and fail from close range. The pattern held every time. Whatever succeeded had some element of human emotional alchemy in it, built by people who knew that decisions get made on feeling and designed for that.

Reading Kahneman and Thaler turned my instinct about it into something I could use. So much of what drives conversion and retention sits below the surface, and almost all of it can be understood and put to work on purpose.

My mission runs deeper than any single product. I want to help build a sustainable future. Software keeps getting cheaper and faster to make, which means the world is about to fill up with a great deal of bloat. I'd rather spend my time on the software that solves a real human problem and makes it easy for someone to say yes. I don't have much patience for mediocrity here.

The same logic is why I think this work is worth doing at all. Redesigning the moments where a product asks somebody to act is some of the cheapest work a team can do for the return it throws off. It matters more now that AI has made shipping features easy, because the hard part has moved to deciding what deserves to be shipped at all.

That shows up in the work I've done.

• Raptor Comply at Raptor Maps

  Took a renewable-energy cybersecurity and compliance product from zero to one in under a year, found product-market fit, and onboarded the first paying clients. The work turns compliance into something a team can execute, which helps get the grid decarbonized faster.

• Climatebase

  Advised several pre-seed startups on distribution and on getting a product from zero to one, as part of the fellowship there. Most of that work was ICP research and market analysis, which comes down to working out who a product is for before the team spends a year building it for the wrong person.

• San Diego Climate Week via Seed Consulting Group

  Advised the inaugural event on gamified engagement and regional partnership strategy. It drew more than 5,500 attendees across 120 events.

I use a stack of AI tools to run customer discovery, prototype features, and read experiments, and I tie all of it back to activation and retention. If you're building something thoughtful, working in climate, or trying to figure out how to move faster with AI, I'd like to talk.